A.Fill in the blanks. Read the statement carefully. Write the missing word or phrase on the blank to complete its thought.

1.Advertising came form the Latin word advertere.
2.__________ is a collection of individuals consuming a particular form of communication.
3.As a developing country, it becomes more important to focus our attention to how we can make communication work in the lives of __________ for their empowerment.
4.Mass media audience are measurable as they can be reached and analyzed through statistical measurement like __________ and audience share.
5.__________ audience pertains to a specific segment of media audience with unique interests.
6.In two-step flow, the flow of message starts from the mass media to the __________. and they are the ones who intervene in the reception of the message.
7.Uses and gratification theory argued against the concept of a passive audience and asserted that they are __________ and are in control of their media use.
8.__________ is an audience-centered approach which involves identifying the target audience, assessing their needs and objectives, and planning for subgroups within the audience.
9.As part of the telecommunication network, the __________ is the most important piece of the convergence puzzle.
10.__________ is a form of communication channel which is digital in nature, networked, interactive, and utilizes the combined strengths of print, video, and audio.​