1. MULTIPLE CHOICE
Directions: Read each statement carefully. Choose the letter that correspond to each statement. Write your answer on your test notebook/paper.

1. In designing layout for petit four glace, which of the following should NOT be
considered?
a. Should have alternating profiles, different heights on different products.
b. Displays need to be consistent in design.
c. Some over baked products.
d. Shapes should altemate.

2. Which of the following best explains Wow Factor?
a. a quality or feature that is extremely impressive
b. holistic which is the sum total of all its elements
c. attractiveness, beauty
d. none of these

3. Eye appeal is all about
a. quality and extremely impressive
b. attractiveness and beauty
c. holistic and beauty
d. none of these

4. Which of the following factor in decorating cakes is considered as holistic that consists the sum total of all its
elements?
a. Visual and textural diversity
b. Wow factor
c. Eye appeal
d. None of these

5. Decorating can make the product attractive and appealing for the buyer's eyes especially
if the decoration is
a. new and beautiful
b. clean and good
c. no scratch
d. all of these

6. The following are the three main reasons why displays are so important in any retail
environment. EXCEPT:
a. Customer Engagement
b. Consistent Branding
c. Product Placement
d. Customer Branding

7. It is the delivery of brand messaging in line with the brand identity, values, and strategy
over time.
a. Customer Engagement
b. Consistent Branding
c. Product Placement
d. Customer Branding

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