Products like household linens need to be packaged before selling. Packaging them is important for the following reasons:

a. To protect from dirt, stains, scratches, and from being disfigured which can affect the quality of the product.

b. To make for easy transport because products are in the containers.

c. To help identify the products because the package contains the label and information about the product inside the package.

d. To have product sales appeal because an attractive, clean, neat and decent- looking package can entice customers to look into the product which can be the first step in buying the products. The best way to market a product in the market place is through advertising or promotion. This is used to attract customers to buy the products or services.


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