Answer:

• QUALITATIVE RESEARCH

1. Qualitative research is used to gain an understanding of human behaviour, intentions, attitudes, experience, etc., based on the observation and the interpretation of the people.
2. It is an unstructured and exploratory technique that deals with the highly complex phenomena which are not possible.
3. A method for developing a better understanding of human and social sciences, in understanding human behaviour and personalities better
4. It is carried out by taking the interview with the open-ended questions, observations which are described in words, and so on.
5. The data collection methods involved are interviews, focus groups, literature review, ethnography

• QUANTITATIVE RESEARCH

1. It is the method used to generate numerical data by using a lot of techniques such as logical, statistical and mathematical techniques
2. The data collection methods involved are experiments, surveys, and observations expressed in  numbers
3. Quantitative research method relies on the methods of natural sciences, that develops hard facts and numerical data.
4. The main objective of Quantitative research is to examine the cause and effect between the variables
5. This method does not involve a process-oriented inquiry

Explanation:

Definition of Qualitative and Quantitative Research

• Qualitative Research: Qualitative research is used to gain an understanding of human behaviour, intentions, attitudes, experience, etc., based on the observation and the interpretation of the people. It is an unstructured and exploratory technique that deals with the highly complex phenomena which are not possible. This kind of research is usually done to understand the topic in-depth. It is carried out by taking the interview with the open-ended questions, observations which are described in words, and so on.

• Quantitative Research: Quantitative research method relies on the methods of natural sciences, that develops hard facts and numerical data. it establishes the cause and effect relationship between two variables using different statistical, computational, and statistical methods. As the results are accurately and precisely measured, this research method is also termed as “Empirical Research”. This type of research is generally used to establish the generalised facts about the particular topic. This type of research is usually done by using surveys, experiments, and so on.

• DIFFERENCE

The difference between Qualitative and Quantitative Research is to understand the key fields of research and learning to differentiate between one and the other. In the field of business, science and technology, economics, etc, they use two standard ways of conducting research. One is qualitative research and other is quantitative research. Quantitative research uses statistical and logical observations to get the conclusion whereas the qualitative search relies on the verbal and written data. In short, quantitative research is generally expressed in numbers or represented using graphs, whereas qualitative research is expressed using the words for the given data sets. Now, in this article, we are going to discuss the difference between qualitative and quantitative research of different data sets.

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