Write T if the statement is true and write F if the statement is false.

1. Learning the needs of your customer takes time and experience.
2. You always need to conduct considerable upfront market research before you fully pursue a new product idea.
3. Research allows the company to get insight on how effective their product is.
4. Selling a product with a higher price tag will prevent you from finding ecommerce success.
5. Doing research to find out the target market allows the company to gain a better understanding of its customer base.
6. Profit should never be your immediate goal, and that will come later as you scale to higher volumes. In the early stages, focus your efforts on maximizing your development costs, not on minimizing profit.
7. The best way to build credibility is to offer up a product.
8. Ways to ensure success and profitability when starting a business is to start by identifying a customer you want to serve.
9. Customers purchase a product because they believe it will meet their needs and solve their problem.
10. Bringing a completely simple product to market can be really challenging. Not only do you have to convince people that this problem even exists and that they need it solved, but you also have to convince them that your product is the best solution to the problem.
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