Achieving competitive advantage is not likely to be a formal goal of a business. However, having competitive advantage means a company will have resources to pursue its goals. ... Because strategy is a plan to achieve long-term goals, we can define strategy as a plan to create sustainable competitive advantage.
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Achieving competitive advantage is not likely to be a formal goal of a business. However, having competitive advantage means a company will have resources to pursue its goals. ... Because strategy is a plan to achieve long-term goals, we can define strategy as a plan to create sustainable competitive advantage.