The link between biology and marketing is not a new phenomenon, especially through segmentation based on the biology of sex, age and health condition. Certain products, for example maternity products, are targeted at certain consumers based on their biology.
Here’s a feeling of frustration anyone can experience: You want to promote new ideas, share new experiences, and bring a new vision into life. You feel the strength of a singular voice growing within you that deserves to be heard. But no one listens to you; you can’t find an audience willing to give you their attention.
This very specific feeling of not receiving the attention we deserve seems to recall a deep biological origin.
It can remind us of the animal world, and the importance for any living being to find a partner to reproduce. Any specimen of birds, mammals, or insects are always seeking solutions and ways to make themselves visible to potential partners and to arouse their interest in reproduction, at the risk otherwise of being neglected. They are somewhat desperate for a partner’s attention
Where it becomes interesting is that to this end such individuals use particular strategies that can be seen as similar to marketing strategies, such as the deployment of colors to be recognized, dances, movements, and cries that seek to create interest. These kinds of rituals bear a disturbing resemblance to the fundamental laws of marketing: Making oneself visible, arousing attention and interest, pushing for action.
In other words, even if the biological motivations are not exactly the same, marketing undoubtedly has a fundamental relationship with seduction, understood in biological terms.
More than a simple analogy, this comparison makes it possible to understand the real need to practice marketing even as we understand it today. Let me tell you about the natural history and origins of marketing.
Answers & Comments
Answer:
The link between biology and marketing is not a new phenomenon, especially through segmentation based on the biology of sex, age and health condition. Certain products, for example maternity products, are targeted at certain consumers based on their biology.
Explanation:
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Answer:
Here’s a feeling of frustration anyone can experience: You want to promote new ideas, share new experiences, and bring a new vision into life. You feel the strength of a singular voice growing within you that deserves to be heard. But no one listens to you; you can’t find an audience willing to give you their attention.
This very specific feeling of not receiving the attention we deserve seems to recall a deep biological origin.
It can remind us of the animal world, and the importance for any living being to find a partner to reproduce. Any specimen of birds, mammals, or insects are always seeking solutions and ways to make themselves visible to potential partners and to arouse their interest in reproduction, at the risk otherwise of being neglected. They are somewhat desperate for a partner’s attention
Where it becomes interesting is that to this end such individuals use particular strategies that can be seen as similar to marketing strategies, such as the deployment of colors to be recognized, dances, movements, and cries that seek to create interest. These kinds of rituals bear a disturbing resemblance to the fundamental laws of marketing: Making oneself visible, arousing attention and interest, pushing for action.
In other words, even if the biological motivations are not exactly the same, marketing undoubtedly has a fundamental relationship with seduction, understood in biological terms.
More than a simple analogy, this comparison makes it possible to understand the real need to practice marketing even as we understand it today. Let me tell you about the natural history and origins of marketing.