The first reason why its important to know our clients, is because, as a marketing team we as a whole have an understanding the client and what they actually want to achieve. This knowledge is vital as we develop our market and our marketing, to ensure the best outcomes for our clients.
The market profile of a client is key and should be included with all other aspects of their strategy in order to ensure they are able to reach the targeted/desired market. For example, a client that is a school may have a clear understanding of the demographics of parents and the importance of their children/students attending school. It is not only the demographics that are important, but also the profile. For example, this may include the average income of parents in the area, the importance of the local school, and the number of local schools available to the children/students.
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Answer:
The first reason why its important to know our clients, is because, as a marketing team we as a whole have an understanding the client and what they actually want to achieve. This knowledge is vital as we develop our market and our marketing, to ensure the best outcomes for our clients.
The market profile of a client is key and should be included with all other aspects of their strategy in order to ensure they are able to reach the targeted/desired market. For example, a client that is a school may have a clear understanding of the demographics of parents and the importance of their children/students attending school. It is not only the demographics that are important, but also the profile. For example, this may include the average income of parents in the area, the importance of the local school, and the number of local schools available to the children/students.