One of the most important things to consider in putting up a business is the
Marketing Mix; one of which is people. Do you have any idea about it? Let’s see what
you already know about this lesson. Write the letter that corresponds to your answer
for each item in your notebook.

1. What marketing mix does include everyone who is involved in the product or service whether directly or indirectly?
a. production
b. people
c. promotion
d. positioning

2. What is the most important element of any product, service or experience?
a. production
b. people
c. promotion
d. positioning

3. What are considered as the backbone of the company?
a. production
b. people
c. promotion
d. positioning

4. Which of the following departments does not require people?
a. production
b. marketing
c. distribution
d. none of them

5. Which of the following should be considered in hiring people?
a. attitude
b. skills
c. appearance
d. A, B & C ​