In Jollibee Food Corporation Company:
Discuss three (3) ways of company’s strategy in terms of adding new brands
leverages or weakens the original company concept. Justify your answer by giving
explanations and examples.
a. What rational attributes do you look for a company?
b. What emotional attributes do you look for a company?
Discuss three (3) ways of company’s strategy in terms of adding new brands
leverages or weakens the original company concept. Justify your answer by giving
explanations and examples.
a. What rational attributes do you look for a company?
b. What emotional attributes do you look for a company?
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Jollibee Foods Corp. is engaged in developing, operating, and franchising fast food stores under the trade name Jollibee. The company operates through the following segments: Food Service, Franchising, and Leasing.Jollibee Foods Corporation (JFC) is franchising of quick-service restaurants (QSRs). The company is also development and operation of QSRs restaurant. Additionally, it engaged in manufacturing and property leasing activities in support of the QSR systems.Jollibee Food Corporation's marketing strategy is attractive and highly commercialized, using various media such as TV, radio, newsprint, and more; they must have spent millions of dollars to stay on top of their customers' minds, particularly among Filipinos.In Jollibee Food Corporation Company:
Discuss three (3) ways of company’s strategy in terms of adding new brands
leverages or weakens the original company concept. Justify your answer by giving
explanations and examples.
a. What rational attributes do you look for a company?
b. What emotional attributes do you look for a company?