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But it's also important to understand what qualitative research is – an approach used largely in the social sciences to explore social interactions, systems and processes. It provides an in-depth understanding of the ways people come to understand, act and manage their day-to-day situations in particular settings.

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Qualitative Research is important especially in the disciplines commonly associated in sociology and anthropology as qualitative research is the process of collecting, analyzing, and interpreting non-numerical data, such as language. Qualitative research understands how an individual subjectively perceives and gives meaning to their social reality.