Directions: Identify the common propaganda techniques used in advertisings. Choose the letter of the correct answer below and write it in the space provided before the number.

a. Bandwagon Appeal g. Scientific Evidence Appeal
b. Glittering Appeal h. Snob Appeal
c. False Image Appeal i. Progress Appeal
d. Brand Loyalty Appeal j. Testimonial Appeal
e. Humor Appeal k. Plain Folks Appeal
f. Reward Appeal l. Slogan Appeal

_______________ 1. Uses scientific or medical studies and surveys to show that the product is
effective, healthy, and safe.
_______________ 2. Uses easy-to-remember or attention-getting statement, slogan, cartoon,
music, jingle, dance, or joke to appeal to consumers.
_______________ 3. Stresses that the health product is new and improved. It emphasizes that new
and improved products are better than the rest.
_______________ 4. Tells consumers that everyone is using the product and so they should try it,
too.
_______________ 5. Uses in a creative manner memorable and striking short statements to
communicate important information about the product.
_______________ 6. Uses a general statement to exaggerate claims about the product. Such as
overstated claims are aimed to appeal to the emotion of the consumers and
entice them into buying the product.
_______________ 7. Makes a consumer feel positive towards a brand and thus encourages him or
her to repeatedly purchase a product or avail of the services from the same
brand or provider, regardless of a competitor’s action.
_______________ 8. Uses special offer, prize, gift or discount is given when the product is bought
on the given dates.
_______________ 9. Makes an impression that using the product will make a consumer attain a
certain image or a higher stature in life.
_______________ 10. Uses persons who are well-known, like celebrities and satisfied users, to give
statements about the health benefits and value of using the product.

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