The Thompson and Strickland model and the Rayport and Jaworski model are two different frameworks for understanding how companies can effectively use the Internet as a strategic tool.
The Thompson and Strickland model, also known as the "integrative model," emphasizes the importance of integrating the Internet into a company's overall business strategy. According to this model, companies should use the Internet to support their existing business models, rather than trying to create new ones. The model suggests that companies should use the Internet to improve their existing operations and processes, such as by increasing efficiency or reducing costs.
The Rayport and Jaworski model, also known as the "inventive model," emphasizes the importance of using the Internet to create new business models and opportunities. According to this model, companies should use the Internet to create new products, services, and revenue streams, rather than simply using it to support existing ones. The model suggests that companies should use the Internet to create new markets, reach new customers, and develop new distribution channels.
In summary, the Thompson and Strickland model emphasizes the importance of integrating the internet into existing business models while the Rayport and Jaworski model emphasizes the importance of creating new business models and opportunities through the use of the internet. Both models are useful frameworks for understanding how companies can use the Internet strategically, but they emphasize different aspects of the process and may be more applicable in different contexts.
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The Thompson and Strickland model and the Rayport and Jaworski model are two different frameworks for understanding how companies can effectively use the Internet as a strategic tool.
The Thompson and Strickland model, also known as the "integrative model," emphasizes the importance of integrating the Internet into a company's overall business strategy. According to this model, companies should use the Internet to support their existing business models, rather than trying to create new ones. The model suggests that companies should use the Internet to improve their existing operations and processes, such as by increasing efficiency or reducing costs.
The Rayport and Jaworski model, also known as the "inventive model," emphasizes the importance of using the Internet to create new business models and opportunities. According to this model, companies should use the Internet to create new products, services, and revenue streams, rather than simply using it to support existing ones. The model suggests that companies should use the Internet to create new markets, reach new customers, and develop new distribution channels.
In summary, the Thompson and Strickland model emphasizes the importance of integrating the internet into existing business models while the Rayport and Jaworski model emphasizes the importance of creating new business models and opportunities through the use of the internet. Both models are useful frameworks for understanding how companies can use the Internet strategically, but they emphasize different aspects of the process and may be more applicable in different contexts.
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