9. How is a business most likely to increase sales of a premium branded
product?
A. By cutting price
B. By increasing promotion
C. By using supermarkets for distribution
10. What does the overall marketing mix create?
A. Customer needs
B. Business objectives
C. A unique selling point for a product
11. Which of the following descriptions provides the best definition of the
marketing mix?
A. The way products are arranged in a retail store to maximize sales
B. The way a business combines the main marketing elements to sell
products that meet the needs and wants of customers
C. The way a business distributes its products through retailers and
wholesalers.
12. The marketing mix which concerns on how much a customer pays for
the goods or services being offered.
A. Product
B. Price
C. Place
13. What do the 4 P's achieve when these work together?
D. Target customers
E. Profit margins
F. Create marketing plan
14. What are the four Ps in the Marketing Mix?
A. Problem, platform, program, procedure
B. Product, place, price, promotion
C. Plain, progress, post, process
15. Brenda's Beauty Salon offers customers hair styling. This is an example
of
A. Physical product
B. Tangible product
C. Service​