1 in your own words explain what is market research why is it important to entrepreneurs to being a future entrepreneur which among the three data collection techniques do you think is the best suited for you to the conduct and why
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1.Market research should never be underestimated. Many successful new businesses enjoy longevity because their owners conduct regular market research to understand their target market, identify consumer problems and pinpoint realistic competitors
2.online surveys – or e-surveys – have become the preferred data collection method for many customer satisfaction and staff satisfaction surveys, as well as product and service feedback and conference evaluations within many business-to-business markets.