Biteable, we like to think we know a thing or two about creating great video commercials and ads. For fun, we decided to pool together some of our favourite commercials of all time to provide inspiration for your next video ad.
What makes a great TV commercial or video ad?
Since the very first television commercial ran — for $9 — more than 75 years ago, television advertising has grown into a $75 billion/year industry. Though TV’s market share has dropped as many viewers cut the cord, internet advertising has ensured that video ads are more popular than ever.
So what does it take to make a good ad? Well, as you’ll see in the examples below, there are a few common traits the best commercials share.
They’re memorable: From “Wassup!” to “Where’s the Beef?” the most successful ads have a way of ingraining themselves in your memory (whether you want them to or not!) Today’s average urbanite sees some 5000 advertising messages in a single day. Your job, as an advertiser, is to cut through the noise and stand out with a message that’s relevant, different, and effectively represents your brand identity.
They’re shareworthy: For maximum exposure, your ad should make people want to talk about it with other people, both in real life and on social media. Usually the ads that inspire that kind of dialogue have elicited some kind of emotional reaction: they’re funny, shocking, weird, or emotionally touching.
They communicate the brand’s values: The best ads capture the brand’s voice and identity, and communicate the ethos behind the company. Your audience should watch the ad and think, “this brand is for people like me.”
Call to action: Lastly, an effective commercial makes it clear what it wants you to do next, whether it’s to visit a website, lease a car, or buy some candy. While some advertisers skip this step, incorporating the brand more subtly or focusing on awareness, you can really only get away with this if you’re already a household name like Nike or Apple.
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Funniest Commercials
Let’s get this out of the way: humor is hard. What’s hilarious to one person might be downright annoying to another. When it’s effective, a funny ad can grab attention and inspire positive feelings for a brand. But a joke that falls flat can do the opposite, or even inspire a negative backlash.
Moreover, experts are split on whether even a hilarious, popular ad will actually translate to increased revenue and awareness. In some cases, a funny ad can cause a so-called “vampire effect” in which viewers remember the ad, but not the product or company it’s associated with.
The key, it seems, is to strike just the right balance between being funny, relevant, and informative. Here are some of the most effective, and funniest commercials we’ve seen:
Old Spice: “The Man Your Man Could Smell Like” (2010)
When Old Spice realized that women made the majority of purchasing decisions when it came to men’s body wash products, they took a different approach with their next campaign. While the tagline “don’t let your man smell like a woman,” might not fly these days, the genuinely funny non-sequitur dialogue and Isaiah Mustafa’s perfect delivery made it a massive hit.
Old Spice’s ad was perhaps the pinnacle of the absurdist, unpredictable, meme-able humor many advertisers have embraced, in hopes of creating a viral hit. And it worked. The ad took home nearly every major industry award that year and currently stands at over 55 million views on YouTube. Old Spice, meanwhile, has continued to hone their off-beat brand voice with a hugely popular follow-up campaign starring actor Terry Crews.
Reebok: “Terry Tate, Office Linebacker” (2003)
Slapstick violence: since the earliest days of comedy it’s been a foolproof way to make ‘em laugh. Reebok’s Super Bowl XXXVII ad had plenty, along with an amusing premise (boosting office productivity), an element of surprise, and solid one-liners and delivery.
The spot was roundly praised by critics and viewers alike that year, though whether it actually succeeded in boosting Reebok’s brand is questionable. According to one poll after it aired, just 55% of viewers recalled that the ad was affiliated with Reebok. Though Reebok considered it nonetheless a success, citing a 4-fold increase in online sales, it’s still a good reminder to consider whether misaligned subject matter may cause your ad to become a victim of the
What makes a great TV commercial or video ad?
Since the very first television commercial ran — for $9 — more than 75 years ago, television advertising has grown into a $75 billion/year industry. Though TV’s market share has dropped as many viewers cut the cord, internet advertising has ensured that video ads are more popular than ever.
So what does it take to make a good ad? Well, as you’ll see in the examples below, there are a few common traits the best commercials share.
They’re memorable: From “Wassup!” to “Where’s the Beef?” the most successful ads have a way of ingraining themselves in your memory (whether you want them to or not!) Today’s average urbanite sees some 5000 advertising messages in a single day. Your job, as an advertiser, is to cut through the noise and stand out with a message that’s relevant, different, and effectively represents your brand identity.
They’re shareworthy: For maximum exposure, your ad should make people want to talk about it with other people, both in real life and on social media. Usually the ads that inspire that kind of dialogue have elicited some kind of emotional reaction: they’re funny, shocking, weird, or emotionally touching.
They communicate the brand’s values: The best ads capture the brand’s voice and identity, and communicate the ethos behind the company. Your audience should watch the ad and think, “this brand is for people like me.”
Call to action: Lastly, an effective commercial makes it clear what it wants you to do next, whether it’s to visit a website, lease a car, or buy some candy. While some advertisers skip this step, incorporating the brand more subtly or focusing on awareness, you can really only get away with this if you’re already a household name like Nike or Apple.
Create your perfect video in minutes
Get started for free.
Make a video — it’s free!
Funniest Commercials
Let’s get this out of the way: humor is hard. What’s hilarious to one person might be downright annoying to another. When it’s effective, a funny ad can grab attention and inspire positive feelings for a brand. But a joke that falls flat can do the opposite, or even inspire a negative backlash.
Moreover, experts are split on whether even a hilarious, popular ad will actually translate to increased revenue and awareness. In some cases, a funny ad can cause a so-called “vampire effect” in which viewers remember the ad, but not the product or company it’s associated with.
The key, it seems, is to strike just the right balance between being funny, relevant, and informative. Here are some of the most effective, and funniest commercials we’ve seen:
Old Spice: “The Man Your Man Could Smell Like” (2010)
When Old Spice realized that women made the majority of purchasing decisions when it came to men’s body wash products, they took a different approach with their next campaign. While the tagline “don’t let your man smell like a woman,” might not fly these days, the genuinely funny non-sequitur dialogue and Isaiah Mustafa’s perfect delivery made it a massive hit.
Old Spice’s ad was perhaps the pinnacle of the absurdist, unpredictable, meme-able humor many advertisers have embraced, in hopes of creating a viral hit. And it worked. The ad took home nearly every major industry award that year and currently stands at over 55 million views on YouTube. Old Spice, meanwhile, has continued to hone their off-beat brand voice with a hugely popular follow-up campaign starring actor Terry Crews.
Reebok: “Terry Tate, Office Linebacker” (2003)
Slapstick violence: since the earliest days of comedy it’s been a foolproof way to make ‘em laugh. Reebok’s Super Bowl XXXVII ad had plenty, along with an amusing premise (boosting office productivity), an element of surprise, and solid one-liners and delivery.
The spot was roundly praised by critics and viewers alike that year, though whether it actually succeeded in boosting Reebok’s brand is questionable. According to one poll after it aired, just 55% of viewers recalled that the ad was affiliated with Reebok. Though Reebok considered it nonetheless a success, citing a 4-fold increase in online sales, it’s still a good reminder to consider whether misaligned subject matter may cause your ad to become a victim of the
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saan Po Yung question?
Wala Naman Po question ehh sorry