- Write T on the blank if the statement is correct, Fif does not. 1. It scares or frightens consumers so that they will either patronize or avoid the product or service is called Testimonial. 2. You give in because you are overwhelmed by vague, sweeping statements that usually come in slogans or simple catch phrases is called Glittering Generality. 3. Plain Folks encouraged you to use a product because it is what "folks at home" are using 4. In powerful words it uses either pleasant or hideous sounds to either lure or drive people away from something 5. Propaganda are judgments based on personal point of view, while biases refers to the spreading of information, ideas, or rumor that is meant to make people accept them.​