Filipino consumers are very middle-market centered. They are part of Asia's growing consumers, who are emerging alongside the “new emerging-market middle class.” According to Peter Hammond of Mexx, “[…] when Filipinos like what they see, they buy it.
Explanation:
Generally, Filipino consumers love to buy things which are on sale and with discounts. ... In many cases, family members, friends, and colleagues are the usual influencers to Filipino consumers. They usually listen for the advice of people around them in choosing the brand that will suit their needs and wants.
Answers & Comments
Answer:
Characteristics of Filipino consumers
Filipino consumers are very middle-market centered. They are part of Asia's growing consumers, who are emerging alongside the “new emerging-market middle class.” According to Peter Hammond of Mexx, “[…] when Filipinos like what they see, they buy it.
Explanation:
Generally, Filipino consumers love to buy things which are on sale and with discounts. ... In many cases, family members, friends, and colleagues are the usual influencers to Filipino consumers. They usually listen for the advice of people around them in choosing the brand that will suit their needs and wants.