Answer: With the increasing number of social media users, social network platforms have become an indispensable part of people's life. Online consumers are not only inclined to get advice from their relatives and friends to buy products or services, they start to turn to products or services recommended or endorsed by celebrities, influencers, or influential people in a certain field. Currently, social media is no longer the continuation of traditional media communication, but the use of influencer marketing to enter the target market of the brand. For many brands, working with influencers can help increase brand awareness and sales. Consumers are increasingly using blogs, social networks to share and discuss web content, which represents a social media phenomenon that can seriously affect a company's reputation, sales, and even survival.

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