Answer:

Developing a marketing strategy is important for any business because it serves as a comprehensive plan to achieve marketing objectives and drive business growth. It involves analyzing the target market, understanding customer needs and preferences, identifying competitive advantages, and determining the most effective marketing tactics. A well-developed strategy helps businesses allocate resources efficiently, make informed decisions, build brand awareness, attract and retain customers, and ultimately increase sales and profitability. It provides a structured approach to marketing activities, ensuring that efforts are focused, cohesive, and aligned with the overall business goals. By having a clear marketing strategy in place, businesses can effectively navigate the competitive landscape, adapt to changing market conditions, and stay ahead of the competition.