Typically, this group differs from other consumers based on factors like demographics, behavioral patterns and lifestyle characteristics. Choosing a target market is important because it enables the firm to direct its resources to those customers with high potential for sales growth, interest in the product and loyalty to the brand.
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Answer:
Typically, this group differs from other consumers based on factors like demographics, behavioral patterns and lifestyle characteristics. Choosing a target market is important because it enables the firm to direct its resources to those customers with high potential for sales growth, interest in the product and loyalty to the brand.
Explanation: