The media often sets the agenda due to its influence on public perception, discussion, and awareness. It has the power to select, emphasize, and frame certain topics, events, or issues, thereby shaping what the public focuses on and discusses. Media outlets prioritize specific stories, news, or narratives based on various factors like perceived importance, audience interest, societal impact, or even political or economic interests. This ability to highlight and emphasize certain topics influences public discourse and what individuals perceive as significant or relevant.
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The media often sets the agenda due to its influence on public perception, discussion, and awareness. It has the power to select, emphasize, and frame certain topics, events, or issues, thereby shaping what the public focuses on and discusses. Media outlets prioritize specific stories, news, or narratives based on various factors like perceived importance, audience interest, societal impact, or even political or economic interests. This ability to highlight and emphasize certain topics influences public discourse and what individuals perceive as significant or relevant.