Since Rational Choice Theory is a general theory of action, benefits and costs are not limited to financial or other economic factors, but may also imply psychological or social benefits and costs. The pros and cons of an action are calculated and a decision is made for or against the action.
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Since Rational Choice Theory is a general theory of action, benefits and costs are not limited to financial or other economic factors, but may also imply psychological or social benefits and costs. The pros and cons of an action are calculated and a decision is made for or against the action.
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