Use qualitative research if you want to understand something (concepts, thoughts, experiences)
Use quantitative research if you want to confirm or test something (a theory or hypothesis)
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princesspabspena08
Quantitative research is more preferred over qualitative research because it is more scientific, objective, fast, focused and acceptable. However, qualitative research is used when the researcher has no idea what to expect. It is used to define the problem or develop and approach to the problem.
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Answer:
Use qualitative research if you want to understand something (concepts, thoughts, experiences)
Use quantitative research if you want to confirm or test something (a theory or hypothesis)