Answer:

Bert and John Jacobs have a personal and business philosophy much like Jake: simplicity, humor, and humility. However, both understand that even with this philosophy, they need to be good managers and they need good managers throughout the organization in order to stay successful.

Bert and John designed their first tee shirts In 1989 and sold them door-to-door In college dorms along the East Coast and In Boston where they’d set up shops using an old card table In locations on one-way streets so they could pick up and move quickly if they needed to.

They used this simple sales approach because, like many young entrepreneurs, they couldn’t afford required business licenses. Although they met a lot of wonderful people and heard a lot of good stories during these early years, sales weren’t that great. As the company legend goes, the brothers “lived on peanut butter and Jelly, slept in their beat-up Van, and showered when they could. ” During one of their usual post-sales-trip parties, Bert and John asked some friends for advice on an assortment of Images and slogans they had put together.

Those friends (some of whom now work for the company) liked the “Life is good” slogan and a drawing of Jake hat had been sketched by John.

So Bert and John printed up 48 Jake shirts for a local street fair in Cambridge, Massachusetts. By noon, the 48 shirts were gone, something that had never happened! The brothers were smart enough to recognize that they might be on to something. And, as the old saying goes the rest Is history! Since that Jake and Rocket.

Bert attributes their success to his belief that “the ‘Life is good’ message, coupled with the carefree image of Jake, was simple enough to swallow, light enough to be mistaken for preachy, and profound enough to matter. He goes on to say that, “Note that we don’t say ‘Life is great! ‘ We say life is good, period.

Three simple words. People connect with instantly. ” Another Important facet of Life Is good is their commitment to good causes. And those arena Just “words” to Bert and John; they act on their words.

They are passionately involved with Project Joy, which is a non-profit organization that fosters the development of at-risk through acts of play.

Bert says their partnership with Project Joy aligns with Life is good’s whole philosophy. The financial commitment that he company has made is supported by its Life is good Kids Foundation, which raises funds through the popular Life Is good festivals and through sales of fundraising t- Today, Life is good, based in Boston, has a product line of more than 900 items. The Company continues to grow about 30 to 40 percent annually.

Bert and John’s style of managing is guided by another of the company’s mottoes, “Do what you like. Like what you As the company’s website states, “In addition to knowledge, skills and experience, we look to hire people who possess the same optimistic outlook on life hat Jake has. ” It’s an approach that seems to be working for Bert and John and for Jake and Rocket.

Explanation:

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