Answer:
There is no point doing any market research or analysis unless it persuades somebody in your organisation to do something.
If our colleagues don’t do anything as a result of our insight, then our customers will not behave differently either.
And if our customers do not behave differently, then our Insight teams won’t have made any impact on our company profitability or our strategic goals.
#CarryOnLearning
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Answers & Comments
Answer:
Insight communication is as important as great research
There is no point doing any market research or analysis unless it persuades somebody in your organisation to do something.
If our colleagues don’t do anything as a result of our insight, then our customers will not behave differently either.
And if our customers do not behave differently, then our Insight teams won’t have made any impact on our company profitability or our strategic goals.
#CarryOnLearning