The Golden Arches of the McDonald's logo was inspired by the first franchised unit of McDonald's which was designed by Stanley Clark Meston. However, the arches were the brainchild of Richard McDonald's, one of the McDonald brothers, who thought that they would catch the attention of the bypassers.
Explanation:
The logo for McDonald’s is the golden arches of the letter M on a red background.
The M stands for McDonald’s, but the rounded m represents mummy’s mammaries, acccording the design consultant and psychologist Louis Cheskin. In the 1960's McDonald's was prepared to abandon this logo, but Cheskin successfully urged the company to maintain this branding with its Freudian symbolism of a pair of nourishing breasts.
Answers & Comments
Answer:
What inspired the Mcdonald's logo?
The Golden Arches of the McDonald's logo was inspired by the first franchised unit of McDonald's which was designed by Stanley Clark Meston. However, the arches were the brainchild of Richard McDonald's, one of the McDonald brothers, who thought that they would catch the attention of the bypassers.
Explanation:
The logo for McDonald’s is the golden arches of the letter M on a red background.
The M stands for McDonald’s, but the rounded m represents mummy’s mammaries, acccording the design consultant and psychologist Louis Cheskin. In the 1960's McDonald's was prepared to abandon this logo, but Cheskin successfully urged the company to maintain this branding with its Freudian symbolism of a pair of nourishing breasts.