A hypothesis provides a solid and targeted A/B testing roadmap that will generate lifts and provide vital lessons. Thus, every test should start with a hypothesis that you are trying to prove or disapprove. So formulating a hypothesis is the quicker, more accurate and less expensive way of solving a problem.
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Explanation:
A hypothesis provides a solid and targeted A/B testing roadmap that will generate lifts and provide vital lessons. Thus, every test should start with a hypothesis that you are trying to prove or disapprove. So formulating a hypothesis is the quicker, more accurate and less expensive way of solving a problem.