The Visual Communication results in better retention of the information. Considering that images are directly deposited and stored into the long-tern memory, using visuals helps the audience remember the information more effectively.
Images make the invisible visible by creating a visual representation of an intangible service or object. Visual communication has the potential to build a brand's image, identity and equity. Images are processed faster by the brain than is text—up to 60,000 times faster.
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