The first franchised outlet of Jollibee opened in Santa Cruz, Manila in 1979. Jollibee experienced rapid growth. It was able to withstand the entry of McDonald's in the Philippines in 1981 by focusing on the specific tastes of the Filipino market, which differed from the American fast food company.
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The first franchised outlet of Jollibee opened in Santa Cruz, Manila in 1979. Jollibee experienced rapid growth. It was able to withstand the entry of McDonald's in the Philippines in 1981 by focusing on the specific tastes of the Filipino market, which differed from the American fast food company.
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