The plan should be concise: 20 to 30 pages should be sufficient and should include a brief two-page Executive Summary. You should be able to describe the basic premise of the enterprise in three to five sentences. If you cannot, then you are not thinking clearly and focused enough, and the business is likely to fail.
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Answer:
The plan should be concise: 20 to 30 pages should be sufficient and should include a brief two-page Executive Summary. You should be able to describe the basic premise of the enterprise in three to five sentences. If you cannot, then you are not thinking clearly and focused enough, and the business is likely to fail.
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