The famous slogan until the early 1980s was "Happy days are here again", coined by copywriter Vasant Kumar. The slogan later became "I want My Thunder", and subsequently "Taste the thunder!" Product placement in filmts was used in the 1980s with Thums Up appearing in the background of many Hindi films
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The famous slogan until the early 1980s was "Happy days are here again", coined by copywriter Vasant Kumar. The slogan later became "I want My Thunder", and subsequently "Taste the thunder!" Product placement in filmts was used in the 1980s with Thums Up appearing in the background of many Hindi films
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The famous slogan until the early 1980s was "Happy days are here again",