Megatrends include the transformation of the middle class; microtrends include the rise in the number of single women and the increase in the number of dual career couples.
Trends are a bit slower paced but represent something that is occurring on a much wider scale than a fad. A micro trend typically lasts 3 to 5 years. A macro trend, like social media has become lasts longer more in the 5 to 10 year range.
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Answer:
Megatrends include the transformation of the middle class; microtrends include the rise in the number of single women and the increase in the number of dual career couples.
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Answer:
Micro and macro trends
Trends are a bit slower paced but represent something that is occurring on a much wider scale than a fad. A micro trend typically lasts 3 to 5 years. A macro trend, like social media has become lasts longer more in the 5 to 10 year range.