Psycographic segmentation focuses on customers personality trait,values and attitude,whereas behavioralsegmentationfocuseson activitiesof the customer.
Demographics refers to statistical data (age, gender, income, etc.) collected for a particular population. Psychographics refers to information about a particular population's attitudes, aspirations, and other psychological criteria.
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Answer:
Psycographic segmentation focuses on customers personality trait, values and attitude, whereas behavioral segmentation focuses on activities of the customer.
Explanation:
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Explanation:
Demographics refers to statistical data (age, gender, income, etc.) collected for a particular population. Psychographics refers to information about a particular population's attitudes, aspirations, and other psychological criteria.
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