A bandwagon is a trend that is so cool everyone wants to get in on it. If you start wearing a flowerpot on your head because everyone else is, you've jumped on a strange fashion bandwagon. Originally, a bandwagon was a large wagon that did indeed carry a band
For example, people might buy a new electronic item because of its popularity, regardless of whether they need it, can afford it, or even really want it. Bandwagon effects in consumption can also be related to conspicuous consumption, where consumers buy expensive products as a signal of economic
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A bandwagon is a trend that is so cool everyone wants to get in on it. If you start wearing a flowerpot on your head because everyone else is, you've jumped on a strange fashion bandwagon. Originally, a bandwagon was a large wagon that did indeed carry a band
For example, people might buy a new electronic item because of its popularity, regardless of whether they need it, can afford it, or even really want it. Bandwagon effects in consumption can also be related to conspicuous consumption, where consumers buy expensive products as a signal of economic
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