60% of internet users say they’ll pay more for products that are eco-friendly. It’s a promising sign being eco-friendly is important to consumers, even among those we might not expect. Older generations, for example, aren’t too far behind their younger counterparts for saying they would buy high-price, eco-friendly products.
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60% of internet users say they’ll pay more for products that are eco-friendly. It’s a promising sign being eco-friendly is important to consumers, even among those we might not expect. Older generations, for example, aren’t too far behind their younger counterparts for saying they would buy high-price, eco-friendly products.
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