KZRC became DYRC after Philippine independence, through MBC's subsidiary Cebu Broadcasting Company.The station has nationwide coverage through its relay stations located across the Philippines. Established on July 15, 1939, DZRH is the oldest radio station in the Philippines.
Radio broadcasting started in 1922 when an American businessman in Manila opened three 50-watt radio stations, not for commercial broadcasting but as a demonstration channel for his electrical supply business. Two years later, the first commercial radio stations went on the air: station KZKZ owned by the Radio Corporation of the Philippines, and KZRQ, owned by the Far Eastern Radio, Inc.
The oldest existing radio station in the country today is DZRH. It first signed on in 1939 as KZRH. The last two letters of the call station stands for Radio Heacock , after H.E. Heacock, the original owner of the station and one of the largest chains of department stores in the Pacific Rim.
Radio programming from the pre-war to the early post-war period was primarily entertainment-oriented and, as expected, “flavoured with colonial productions” including even canned American serials. News and public affairs programming, including government programs, were virtually unheard until a few years before the end of World War II. Advertising of products other than those of the station owners began only in 1939. In 1929, the first provincial radio station, KZRC was established in Cebu City. However, it merely relayed programs originally aired over KZRM in Manila. This Manila-centric programming was to continue up to today.
Radio played an important role in keeping the Filipino spirit alive during World War II. The then KZRH broadcasted the ” Voice of Freedom” from its transmitter physically transferred in Corregidor. Anchored by Norman Reyes, its stirring broadcast announcing the fall of Bataan in 1942 is a classic in broadcast journalism — “Bataan has fallen… But the spirit that made it stand, a beacon to all liberty-loving people of the world, cannot fall.”
The 1950s saw the introduction of development broadcasting through farm programs. The Philippine Broadcasting System was the pioneer in this area through its school broadcast, features and documentaries on outstanding government programs and news and public affairs. The early years of development broadcasting were difficult since many station managers and advertisers were doubtful of the effectiveness of radio as a medium for information and education.
But by the late 1960s to the 70s, the use of radio for agriculture and rural development became more pronounced. Institutions such as the Department of Agriculture, UP at Los Baños, International Institute for Rural Reconstruction (IIRR), Philippine Rural Reconstruction Movement (PRRM) and the International Rice Research Institute (IRRI) were among the advocates of farmcasting and developmental communication. In particular, the information campaign for Masagana 99 launched in 1973 as the country’s rice self-sufficiency program is considered a pioneering “success story” in the use of broadcast media for development.
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Answer:
KZRC became DYRC after Philippine independence, through MBC's subsidiary Cebu Broadcasting Company.The station has nationwide coverage through its relay stations located across the Philippines. Established on July 15, 1939, DZRH is the oldest radio station in the Philippines.
Explanation:
Ganyan po talaga meaning nya
Answer:
Radio broadcasting started in 1922 when an American businessman in Manila opened three 50-watt radio stations, not for commercial broadcasting but as a demonstration channel for his electrical supply business. Two years later, the first commercial radio stations went on the air: station KZKZ owned by the Radio Corporation of the Philippines, and KZRQ, owned by the Far Eastern Radio, Inc.
The oldest existing radio station in the country today is DZRH. It first signed on in 1939 as KZRH. The last two letters of the call station stands for Radio Heacock , after H.E. Heacock, the original owner of the station and one of the largest chains of department stores in the Pacific Rim.
Radio programming from the pre-war to the early post-war period was primarily entertainment-oriented and, as expected, “flavoured with colonial productions” including even canned American serials. News and public affairs programming, including government programs, were virtually unheard until a few years before the end of World War II. Advertising of products other than those of the station owners began only in 1939. In 1929, the first provincial radio station, KZRC was established in Cebu City. However, it merely relayed programs originally aired over KZRM in Manila. This Manila-centric programming was to continue up to today.
Radio played an important role in keeping the Filipino spirit alive during World War II. The then KZRH broadcasted the ” Voice of Freedom” from its transmitter physically transferred in Corregidor. Anchored by Norman Reyes, its stirring broadcast announcing the fall of Bataan in 1942 is a classic in broadcast journalism — “Bataan has fallen… But the spirit that made it stand, a beacon to all liberty-loving people of the world, cannot fall.”
The 1950s saw the introduction of development broadcasting through farm programs. The Philippine Broadcasting System was the pioneer in this area through its school broadcast, features and documentaries on outstanding government programs and news and public affairs. The early years of development broadcasting were difficult since many station managers and advertisers were doubtful of the effectiveness of radio as a medium for information and education.
But by the late 1960s to the 70s, the use of radio for agriculture and rural development became more pronounced. Institutions such as the Department of Agriculture, UP at Los Baños, International Institute for Rural Reconstruction (IIRR), Philippine Rural Reconstruction Movement (PRRM) and the International Rice Research Institute (IRRI) were among the advocates of farmcasting and developmental communication. In particular, the information campaign for Masagana 99 launched in 1973 as the country’s rice self-sufficiency program is considered a pioneering “success story” in the use of broadcast media for development.
Explanation: