FMCG stands for Fast-Moving Consumer Goods. FMCG are products that are sold quickly and at a relatively low cost. These are products that consumers use on a daily basis, such as food and beverages, personal care items, cleaning products, and over-the-counter medicines.
The characteristics of FMCG include:
1. High volume sales: FMCG products are sold in large quantities due to their high demand and low unit cost.
2. Short shelf life: Most FMCG products have a short shelf life and are perishable, which means they need to be sold quickly before they expire.
3. Frequent purchases: FMCG products are items that consumers need to purchase frequently, often on a weekly or monthly basis.
4. Low profit margin: Due to the high volume of sales, FMCG products have a low profit margin per unit, but they make up for it in the high volume of sales.
5. Brand loyalty: Brand loyalty is important in the FMCG industry. Consumers tend to stick with the brands they know and trust, which makes it difficult for new brands to enter the market.
6. Advertising and promotion: FMCG companies invest heavily in advertising and promotion to create brand awareness and drive sales.
7. Distribution network: FMCG products require a strong and efficient distribution network to ensure they reach consumers quickly and efficiently.
Overall, the FMCG industry is highly competitive and dynamic, with companies constantly looking for ways to innovate and gain a competitive edge.
Fast-moving consumer goods are products that sell quickly at relatively low cost. These goods are also called consumer packaged goods. FMCGs have a short shelf life because of high consumer demand (e.g., soft drinks and confections) or because they are perishable (e.g., meat, dairy products, and baked goods).........,.......
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FMCG stands for Fast-Moving Consumer Goods. FMCG are products that are sold quickly and at a relatively low cost. These are products that consumers use on a daily basis, such as food and beverages, personal care items, cleaning products, and over-the-counter medicines.
The characteristics of FMCG include:
1. High volume sales: FMCG products are sold in large quantities due to their high demand and low unit cost.
2. Short shelf life: Most FMCG products have a short shelf life and are perishable, which means they need to be sold quickly before they expire.
3. Frequent purchases: FMCG products are items that consumers need to purchase frequently, often on a weekly or monthly basis.
4. Low profit margin: Due to the high volume of sales, FMCG products have a low profit margin per unit, but they make up for it in the high volume of sales.
5. Brand loyalty: Brand loyalty is important in the FMCG industry. Consumers tend to stick with the brands they know and trust, which makes it difficult for new brands to enter the market.
6. Advertising and promotion: FMCG companies invest heavily in advertising and promotion to create brand awareness and drive sales.
7. Distribution network: FMCG products require a strong and efficient distribution network to ensure they reach consumers quickly and efficiently.
Overall, the FMCG industry is highly competitive and dynamic, with companies constantly looking for ways to innovate and gain a competitive edge.
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Fast-moving consumer goods are products that sell quickly at relatively low cost. These goods are also called consumer packaged goods. FMCGs have a short shelf life because of high consumer demand (e.g., soft drinks and confections) or because they are perishable (e.g., meat, dairy products, and baked goods).........,.......