The Philippine furniture industry aims to be the global design innovator or hub for products using sustainable materials by 2030, with thriving domestic and international markets and a competitive and motivated labor force.
To achieve this, the industry shall focus its programs on four (4) key development factors: 1) product development, 2) marketing, 3) capacity building and 4) advocacy. Under product development, the goal is to have access to markets with the government support to institutionalize a budget for trends gathering, forecasting and sharing; upgrade design education through early introduction of design awareness appreciation and information and training assistance for design students and professional designers and manufacturers; and establish sustainable and environment-friendly raw materials and establish supply hubs for semi process and raw materials from local and imported sources. Under advocacy, the objective is to build the group to be a strong force with a unified voice, strongly influence all appropriate sectors, and build support infrastructure to continue the gains. Under marketing, the targets are to make the Philippine furniture top of mind in Asia, to sell to traditional markets, and simplify marketing strategy to align furniture design to customer needs in local, glocal and global markets. Under capacity-building, the industry seeks to have a sustainable supply of raw materials; provide readily available skilled manpower to the industry; and to ensure availability of advanced and cost-effective machineries / equipment and production processes.
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Answer:
The Philippine furniture industry aims to be the global design innovator or hub for products using sustainable materials by 2030, with thriving domestic and international markets and a competitive and motivated labor force.
To achieve this, the industry shall focus its programs on four (4) key development factors: 1) product development, 2) marketing, 3) capacity building and 4) advocacy. Under product development, the goal is to have access to markets with the government support to institutionalize a budget for trends gathering, forecasting and sharing; upgrade design education through early introduction of design awareness appreciation and information and training assistance for design students and professional designers and manufacturers; and establish sustainable and environment-friendly raw materials and establish supply hubs for semi process and raw materials from local and imported sources. Under advocacy, the objective is to build the group to be a strong force with a unified voice, strongly influence all appropriate sectors, and build support infrastructure to continue the gains. Under marketing, the targets are to make the Philippine furniture top of mind in Asia, to sell to traditional markets, and simplify marketing strategy to align furniture design to customer needs in local, glocal and global markets. Under capacity-building, the industry seeks to have a sustainable supply of raw materials; provide readily available skilled manpower to the industry; and to ensure availability of advanced and cost-effective machineries / equipment and production processes.
Explanation:
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