The 2022 Philippine presidential race is getting crowded. Of the dozens of candidates who have filed their paperwork, there are five front-runners: Ferdinand “Bongbong” Marcos Jr., Emmanuel “Manny” Pacquiao, Francisco “Isko Moreno” Domgaoso, Christopher “Bong” Go, and Maria Leonor “Leni” Robredo. Meanwhile, the Philippines is struggling to emerge from the worst of the COVID-19 pandemic. With only about one third of the population fully vaccinated, a presidential campaign’s ability to effectively utilize social media and dominate digital spaces will be instrumental in shaping national opinion. Government lockdowns also make it difficult to hold traditional, in-person campaign events. Candidates, therefore, will rely even more on social media to reach out to voters than in previous elections.
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The 2022 Philippine presidential race is getting crowded. Of the dozens of candidates who have filed their paperwork, there are five front-runners: Ferdinand “Bongbong” Marcos Jr., Emmanuel “Manny” Pacquiao, Francisco “Isko Moreno” Domgaoso, Christopher “Bong” Go, and Maria Leonor “Leni” Robredo. Meanwhile, the Philippines is struggling to emerge from the worst of the COVID-19 pandemic. With only about one third of the population fully vaccinated, a presidential campaign’s ability to effectively utilize social media and dominate digital spaces will be instrumental in shaping national opinion. Government lockdowns also make it difficult to hold traditional, in-person campaign events. Candidates, therefore, will rely even more on social media to reach out to voters than in previous elections.
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