Observation research is a qualitative research technique where researchers observe participants' ongoing behavior in a natural situation. Depending on the type of observation research and the goal of the study, the market researcher will have varying levels of participation in the study. It involves using our five senses.
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Answer:
B. observe
Explanation:
Observation research is a qualitative research technique where researchers observe participants' ongoing behavior in a natural situation. Depending on the type of observation research and the goal of the study, the market researcher will have varying levels of participation in the study. It involves using our five senses.