It's a specific benefit that makes your business stand out when compared to other businesses in your market. Forming an opinionated and deliberate USP helps focus your marketing strategy and influences messaging, branding, copywriting, and other marketing decisions.
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It's a specific benefit that makes your business stand out when compared to other businesses in your market. Forming an opinionated and deliberate USP helps focus your marketing strategy and influences messaging, branding, copywriting, and other marketing decisions.