There are six major elements of marketing fish including storage, sorting, grading, packaging, transportation and buying and selling.
Selling fish is a very good livelihood because it makes freshly catch fish available to consumers in the right time and in the right place. It is highly recommended as part of a healthy diet because it is rich in calcium and phosphorus and a great source of minerals.
The demand of fish products has always been high in different places of the country which makes fishermen to produce more fish. Fishing and selling of fish have created job opportunities and serves as a sustainable livelihood. It also contributes to the green food movement.
Fish products are highly perishable and seasonal in supply. To be able to make selling of fish successful, one must determine the fish product that consumers pay best price. Due to competition, a fish seller must have a fixed price that is the same to competitors. It is also best that one must sell fish to areas with larger population and demand in fish products.
Moreover, the threats and/or challenges in selling fish include:
highly perishable and poor quality of fish products
inadequate storage facilities and transportation system
poor to scarcity in capital and small quantity supply
inadequate marketing infrastructure and marketing information
unstable market prices and lack in policy in marketing of fish products
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Answer:
There are six major elements of marketing fish including storage, sorting, grading, packaging, transportation and buying and selling.
Selling fish is a very good livelihood because it makes freshly catch fish available to consumers in the right time and in the right place. It is highly recommended as part of a healthy diet because it is rich in calcium and phosphorus and a great source of minerals.
The demand of fish products has always been high in different places of the country which makes fishermen to produce more fish. Fishing and selling of fish have created job opportunities and serves as a sustainable livelihood. It also contributes to the green food movement.
Fish products are highly perishable and seasonal in supply. To be able to make selling of fish successful, one must determine the fish product that consumers pay best price. Due to competition, a fish seller must have a fixed price that is the same to competitors. It is also best that one must sell fish to areas with larger population and demand in fish products.
Moreover, the threats and/or challenges in selling fish include:
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