What are the product decisions that a marketer needs to make about a product in order for it to have all the right elements in delivering a point of differentiation? Explain briefly.
1. Product Design: The design of the product should be unique and appealing, making it stand out from competitors. It should also be functional and provide benefits to the customer.
2. Product Features and Benefits: The features and benefits of the product should be tailored to meet the needs of the target market. This will help create a point of differentiation and give customers a reason to choose the product over others.
3. Product Quality: The quality of the product should be high and consistent, ensuring customer satisfaction and loyalty.
4. Product Packaging: The packaging of the product should be eye-catching and informative, communicating the product's benefits and features to customers.
5. Product Price: The price of the product should reflect its value and be competitive with other products in the market.
6. Product Promotion: The promotion of the product should be focused on communicating its unique features and benefits to customers, highlighting its point of differentiation.
By making the right product decisions in these areas, a marketer can create a product that stands out from competitors and delivers a clear point of differentiation to customers.
Answers & Comments
Answer:
1. Product Design: The design of the product should be unique and appealing, making it stand out from competitors. It should also be functional and provide benefits to the customer.
2. Product Features and Benefits: The features and benefits of the product should be tailored to meet the needs of the target market. This will help create a point of differentiation and give customers a reason to choose the product over others.
3. Product Quality: The quality of the product should be high and consistent, ensuring customer satisfaction and loyalty.
4. Product Packaging: The packaging of the product should be eye-catching and informative, communicating the product's benefits and features to customers.
5. Product Price: The price of the product should reflect its value and be competitive with other products in the market.
6. Product Promotion: The promotion of the product should be focused on communicating its unique features and benefits to customers, highlighting its point of differentiation.
By making the right product decisions in these areas, a marketer can create a product that stands out from competitors and delivers a clear point of differentiation to customers.