Answer:

SIMILARITIES BETWEEN QUALITATIVE & QUANTITATIVE RESEARCH :

Qualitative research seeks to understand why people react and how they feel about a specific situation. 

Quantitative research measures numerical results to help predict possible outcomes.

DIFFERENCE :

Quantitative measurement involves running statistical analysis on data that has numerical values.

Qualitative measurement looks for patterns in non-numerical data.

Answer:

Elements used in the analysis of qualitative research are words, pictures, and objects while that of quantitative research is numerical data. In contrast, the methods of conducting quantitative research are structured interviews and observations.