The basic principle of the golden mean, laid down by Aristotle 2,500 years ago is moderation, or striving for a balance between extremes. A related concept in business communication is the idea of “satisficing,” or doing a little of what everyone wants but with no one getting exactly what s/he wants, essentially a compromise between interested parties. The difference is that the golden mean is a principle of moderation intended to serve the best interest of one’s stakeholders and publics, rather than a tactic of negotiation.
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The basic principle of the golden mean, laid down by Aristotle 2,500 years ago is moderation, or striving for a balance between extremes. A related concept in business communication is the idea of “satisficing,” or doing a little of what everyone wants but with no one getting exactly what s/he wants, essentially a compromise between interested parties. The difference is that the golden mean is a principle of moderation intended to serve the best interest of one’s stakeholders and publics, rather than a tactic of negotiation.