Watch 2 advertisement/ tv commercial of fastfood either direct or indirect competitors. Identify the target market, the key message and compare their way of promoting their products.
The target market for this advertisement is primarily families with young children, as well as teenagers and young adults who enjoy fast food. The ad attempts to appeal to people looking for a convenient and enjoyable dining experience.
Key Message:
The key message of this advertisement is that McDonald's offers a wide range of delicious and affordable food options while providing a fun and enjoyable dining experience. It emphasizes the convenience of the drive-thru option, showcasing how families and individuals can easily enjoy their meals on-the-go.
Promotional Approach:
McDonald's promotes its products by highlighting its iconic menu items such as burgers, fries, and milkshakes, which are presented in an appetizing and tempting manner. The advertisement also showcases the restaurant's welcoming and vibrant atmosphere, making it an appealing place for families to dine together. The use of upbeat music and energetic visuals enhances the overall message of fun and enjoyment.
Advertisement 2: Subway
Target Market:
The target market for this advertisement is health-conscious individuals who are looking for a healthier fast food option. The ad attempts to appeal to people who are mindful of their diet and want to make better food choices.
Key Message:
The key message of this advertisement is that Subway offers a wide variety of fresh and healthier food options compared to traditional fast food chains. The ad highlights the customizable aspect of Subway's menu, allowing customers to choose healthier ingredients and customize their sandwiches according to their preferences.
Promotional Approach:
Subway promotes its products by showcasing fresh ingredients, crisp vegetables, and subway artists skillfully preparing sandwiches. The ad emphasizes the perception of Subway as a healthier alternative to other fast food options, showing individuals indulging in a healthier lifestyle by choosing Subway as their go-to fast food choice. The use of vibrant visuals and appealing food presentation aims to entice viewers into considering Subway as a healthier and satisfying meal option.
Comparison:
McDonald's focuses on the convenience, affordability, and enjoyment factor of their food, targeting families and individuals who seek a quick and fun dining experience. They emphasize their iconic menu items and vibrant atmosphere to attract customers.
On the other hand, Subway targets health-conscious individuals, emphasizing their healthier and customizable food options, showcasing fresh ingredients and appealing visuals. They position themselves as a healthier alternative to traditional fast food, ultimately targeting individuals seeking nutritious choices.
While McDonald's prioritizes convenience and enjoyment, Subway's focus on health and customization sets them apart. Both brands have distinct strategies and target different customer bases, catering to the diverse desires and preferences of fast food consumers.
Answers & Comments
Answer:
Advertisement 1: McDonald's
Target Market:
The target market for this advertisement is primarily families with young children, as well as teenagers and young adults who enjoy fast food. The ad attempts to appeal to people looking for a convenient and enjoyable dining experience.
Key Message:
The key message of this advertisement is that McDonald's offers a wide range of delicious and affordable food options while providing a fun and enjoyable dining experience. It emphasizes the convenience of the drive-thru option, showcasing how families and individuals can easily enjoy their meals on-the-go.
Promotional Approach:
McDonald's promotes its products by highlighting its iconic menu items such as burgers, fries, and milkshakes, which are presented in an appetizing and tempting manner. The advertisement also showcases the restaurant's welcoming and vibrant atmosphere, making it an appealing place for families to dine together. The use of upbeat music and energetic visuals enhances the overall message of fun and enjoyment.
Advertisement 2: Subway
Target Market:
The target market for this advertisement is health-conscious individuals who are looking for a healthier fast food option. The ad attempts to appeal to people who are mindful of their diet and want to make better food choices.
Key Message:
The key message of this advertisement is that Subway offers a wide variety of fresh and healthier food options compared to traditional fast food chains. The ad highlights the customizable aspect of Subway's menu, allowing customers to choose healthier ingredients and customize their sandwiches according to their preferences.
Promotional Approach:
Subway promotes its products by showcasing fresh ingredients, crisp vegetables, and subway artists skillfully preparing sandwiches. The ad emphasizes the perception of Subway as a healthier alternative to other fast food options, showing individuals indulging in a healthier lifestyle by choosing Subway as their go-to fast food choice. The use of vibrant visuals and appealing food presentation aims to entice viewers into considering Subway as a healthier and satisfying meal option.
Comparison:
McDonald's focuses on the convenience, affordability, and enjoyment factor of their food, targeting families and individuals who seek a quick and fun dining experience. They emphasize their iconic menu items and vibrant atmosphere to attract customers.
On the other hand, Subway targets health-conscious individuals, emphasizing their healthier and customizable food options, showcasing fresh ingredients and appealing visuals. They position themselves as a healthier alternative to traditional fast food, ultimately targeting individuals seeking nutritious choices.
While McDonald's prioritizes convenience and enjoyment, Subway's focus on health and customization sets them apart. Both brands have distinct strategies and target different customer bases, catering to the diverse desires and preferences of fast food consumers.