A company’s logo is the visual figurehead of that company’s brand identity. It’s important to get it right.
Whether every detail of a logo is intentional or not, every detail will influence people who see that logo.
Nothing should be arbitrary.
If you understand marketing psychology, you already know there are things you can do to influence the way people respond when they see your brand identity.
It’s in your best interest to make sure that every logo design choice is intentional and communicates the message you want to convey.
Thoughtless design choices lead to misleading or confusing logos. Or, even worse, logos that don’t say anything at all.
Let’s take a deeper look at the psychology of logo design and how fonts, shapes, lines, colors, and composition can affect how a logo can influence purchasing decisions.
Answers & Comments
Answer: yes
A company’s logo is the visual figurehead of that company’s brand identity. It’s important to get it right.
Whether every detail of a logo is intentional or not, every detail will influence people who see that logo.
Nothing should be arbitrary.
If you understand marketing psychology, you already know there are things you can do to influence the way people respond when they see your brand identity.
It’s in your best interest to make sure that every logo design choice is intentional and communicates the message you want to convey.
Thoughtless design choices lead to misleading or confusing logos. Or, even worse, logos that don’t say anything at all.
Let’s take a deeper look at the psychology of logo design and how fonts, shapes, lines, colors, and composition can affect how a logo can influence purchasing decisions.