Purpose To investigate the factors affecting consumer’s online shopping behavior.
Design methodology approach A descriptive type of study using judgmental sampling for selecting the samples from online shopping users of Kanpur city. The data has been collecting with the help of questionnaire. The factor analysis is performed for identifying the factors, the nonparametric test has been used for hypothesis testing.
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Abstract
Purpose To investigate the factors affecting consumer’s online shopping behavior.
Design methodology approach A descriptive type of study using judgmental sampling for selecting the samples from online shopping users of Kanpur city. The data has been collecting with the help of questionnaire. The factor analysis is performed for identifying the factors, the nonparametric test has been used for hypothesis testing.