One of the most famous shapes in the world is the iconic contour fluted lines of the Coca-Cola bottle. Renowned as a design classic and described by noted industrial designer, Raymond Loewy as the “perfect liquid wrapper,” the bottle has been celebrated in art, music and advertising. When Andy Warhol wanted a shape to represent mass culture, he drew the bottle and when Volkswagen wanted to celebrate the shape of the Beatle, they compared the car to the bottle.
How did the bottle become so iconic?
It began with the desire to protect brand Coca-Cola and was a cooperative project between The Coca-Cola Company and its bottlers.
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Step-by-step explanation:
The History of the Coca-Cola Contour Bottle
The Creation of a Cultural Icon
A Refreshing Legacy
One of the most famous shapes in the world is the iconic contour fluted lines of the Coca-Cola bottle. Renowned as a design classic and described by noted industrial designer, Raymond Loewy as the “perfect liquid wrapper,” the bottle has been celebrated in art, music and advertising. When Andy Warhol wanted a shape to represent mass culture, he drew the bottle and when Volkswagen wanted to celebrate the shape of the Beatle, they compared the car to the bottle.
How did the bottle become so iconic?
It began with the desire to protect brand Coca-Cola and was a cooperative project between The Coca-Cola Company and its bottlers.